Monique has a problem many of us can relate to. She’d love some money, but it just won’t seem to come to her. That hasn’t stopped her from trying to coax it along, however. From a humble childhood in the South, Monique brought her entrepreneurial spirit to Kansas City in search of a new beginning.
What she found was Tiffany. Her best friend through good times and bad, Tiffany is always there to support Monique and her big ideas. For Monique, there’s no question, even if you’re not rich—when you have a good friend, you have a lot.
RESULTS:
The new creative shift was phenomenally successful. The profit payout campaign was very well received by the target audiences. The television spot received one of the highest scores across all the product categories.
The Make Today Wealthy has also gained a great result. The campaign has achieved its best single year performance in the company history. As a result, CommunityAmerica campaign was shortlisted at the North America Effie Awards for its effectiveness.
“Not only did we surpass our new membership goals in 2015 but we also caught the attention of a younger demographic who, up until this point, had not considered banking with us.” – Matt Johnson, VP marketing at CommunityAmerica
Monique Online Video is a part of the CommunityAmerica Make Today Wealthy Integrated campaign. Below are the links to the rest of the components:
Make Today Wealthy video>
Make Today Wealthy integrated campaign>
