New Vehicle Replacement Insurance Plus Print and Direct Mail – ICBC

With New Vehicle Replacement Plus, ICBC will replace your vehicle if repair costs are more than 50 per cent of its market value, and we’ll reimburse your deductible even if you were at fault for the crash.

This campaign targets the new vehicle owners who really love their rides but cannot afford to replace it in case of a crash. After a home, their new car is usually the second-largest purchase they’ll make. We use these insights to build our campaign around the vehicle lovers.